About Us

About Us

about Santra Enterprises

Santra Enterprises is a Christchurch based business providing a reliable and trusted service to its customers for over 14 years now. We are the distributor of Midea Heat Pumps & Air Conditioning in New Zealand.

At Santra Enterprises, we pride ourselves on being able to supply New Zealand consumers with top-of-the-range state-of-the-art premium quality stylish Midea Heat Pumps & Air Conditioning backed by exceptional after sales service support and comprehensive warranty. We carry an extensive range of spare parts here in New Zealand which means we can service products promptly if the need arises.

About Midea Heat Pumps & Air Conditioners

Midea Heat Pumps & Air Conditioners sold under the Sair brand name for over 8 years in New Zealand have proven to be extremely reliable and durable in the New Zealand operating environment.

Established in 1968, Midea has grown from what was originally a local workshop into a leading consumer appliance and air conditioning systems manufacturer with worldwide operations. 40 years of relentless growth has resulted in a global turnover of $22 billion USD in 2011 and consequently the creation of more than 150,000 jobs worldwide.

Midea believes in rapid response to market demands, cost-efficient operations and customer satisfaction and as a result, wields a comprehensive product portfolio and a vast production capacity to meet these demands. Midea's integrated research and manufacturing process helps to enrich lifestyles all over the world through a distinct range of innovative, high quality yet affordable products.

Today Midea is a brand leader in China and is recognised throughout the world as a major appliance manufacturer. The company is actively globalizing its operations by opening plants in Vietnam, Belarus, Egypt, Brazil and India. It is also expanding its distribution subsidiaries in several countries in order to offer better service to local consumers.

Looking ahead, Midea persists with its strategy of taking the initiative in order to continue as a highly dynamic enterprise with the growth that is characteristic of a world-class business. At the same time the company is deeply devoted to its role as a responsible corporate citizen both in China and around the world.

During the manufacturing stage, each and every Midea Heat Pumps & Air Conditioning unit undergoes stringent performance tests and quality controls. In the production plant, units are subject to a continuous running stress test of over 500 hours, about 20 days. Compressors also go through an endurance test of continuous running for 500-2000 hours.

Midea Heat Pumps & Air Conditioning customers can rest assured that we have done our part to help protect the environment for future generations as Midea has acquired the environmental management system standard ISO14001 certification, the new ISO9001 quality management system and the OHSAS18001 system of occupational health and safety. Indeed, Midea's quality evaluation centre has been recognised by Germany's TUV Rheinland Group and certified to the British BSI and the ISO9001 (International Standard Organisation) quality management system.

Midea Heat Pumps & Air Conditioning units supplied to New Zealand use only the environmentally friendly R410A refrigerant and comply with the European Union's Restriction of the use of certain Hazardous Substances (RoHS) directive which limits the use of lead, mercury, cadmium and other hazardous substances.

Midea Heat Pumps & Air Conditioning have been tested to the Australian and New Zealand joint standard, AS/NZS 3823.2.

Midea Group Enters the Forbes Top 500

Midea Group has entered the top 500 public companies in the world, according to The Forbes Global 2000. Sales, profit, assets and market value were taken into account to help Midea to 436th place on the magazine's annual list, higher than appliance giants Whirlpool, LG and Electrolux. Impressively, the company also ranked 24 places higher than Starbucks.

Midea ranked 408th in sales, 418th in profit, 1117th in assets and 534th in market value, helping it onto the world's most respected list of its kind. Though the United States still leads the way, China overtook Japan for the first time with 232 companies in the top 2,000. Industrial and Commercial Bank of China (ICBC), China Construction Bank, Agricultural Bank of China and Bank of China were the top 4.

The world has not yet fully recovered from the Global Financial Crisis of 2008. China's domestic economy is experiencing a slowdown. However, the Chinese companies on the list together made US$4.6 trillion in revenue and US$473 billion in profits. They also boast US$25 trillion in assets and a combined market value of US$6 trillion.

"Midea appears to be reaping seeds that were sewn a long time ago," said Liu Buchen, one of China's leading experts on the appliance industry.

Since growth slowed down in 2011 due to corporate consolidation costs and changes in domestic government policy, Midea has prioritized products, efficiency and global expansion. Changes within the company include an emphasis on online sales rather than traditional channels and manufacturing of inter-operable "smart" technology.

These policies have so far paid dividends.

In 2014, global revenue was at an all-time high of US$23 billion, a year-on-year growth of 17 percent. Net profit was at the all-time high figure of US$1.69 billion. This growth looks set to continue. Midea achieved revenue of US$6.87 billion in the first quarter of 2015, a year-on-year increase of 10.5 percent. The holding company saw a net profit of US$538 million, a year-on-year increase of 32 percent.

Earnings per share were at US$0.13, a year-on-year increase of 32 percent. The gross margin was at 26.8 percent, a year-on-year increase of 1.5 percentage points. Group President Paul Fang recently told Caixin finance magazine that he hopes Midea will operate more like an energetic start-up than an old-fashioned appliance maker. This news is a vindication of his approach.